Coca-Cola is expanding AI use across marketing operations to improve agility, optimize spending and support faster business decisions.
Infosys and Roland-Garros have extended their partnership through 2031 to expand AI-powered digital fan engagement experiences.
Coca-Cola and industry partners are advocating for a new marketing measurement standard as brands seek better accountability across digital channels.
Government introduces 15,000 AI scholarships to build talent across media, gaming, and entertainment sectors in India.
Coca-Cola promotes Siddharth Subramanian to Director, Marketing Digital Commerce, reinforcing its focus on digital transformation and consumer engagement.
Dell Technologies has elevated Nidhi Hola to director for APJC executive briefing and SMB marketing, strengthening its regional leadership.
Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Moon Beverages Ltd. has appointed Swapnasarit Singh as Chief Information Officer to lead its IT strategy and digital transformation across manufacturing and distribution operations.
Coca-Cola is expanding its use of AI in marketing as price-led growth moderates, focusing on personalised engagement and improved campaign performance.
Kansai Nerolac has launched a generative AI-led digital campaign for Nerolac Perma NoHeat, using technology-driven storytelling to highlight heat reduction benefits.
Balyasny Asset Management identifies AI volatility as a leading global market risk for 2025 amid rising uncertainty in technology driven sectors.
Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher engagement and sales
Coca-Cola’s new AI-created Christmas campaign receives mixed public response, reigniting debate on creativity and authenticity in advertising.
AI startup Krutrim, backed by Ola’s Bhavish Aggarwal, lays off over 100 employees in its second round of job cuts within six months, citing a pivot toward leaner, more agile teams.
Digital Scholar launches AI-powered 1-year MBA in Digital Marketing with ₹20 lakh real ad budgets, IIT/IIM faculty, and global industry mentors.
Taboola’s 2025 study shows AI and personalization are redefining insurance marketing, boosting ROI and customer engagement.
Ola-backed Krutrim acquires BharatSahayak to scale AI-driven citizen service delivery across Indian states with localized language models and governance tools.
Ola-backed Krutrim will unveil Kruti on June 12, India’s first agentic AI assistant built for proactive, multilingual, and contextual interactions.
