WEF urges MENA countries to classify AI data centres as critical electricity loads amid rising power demand, water shortages and cooling challenges.
Royal Air Maroc has appointed Merkle MENA to lead its SEO, content and GEO strategy across traditional search engines and AI-powered discovery platforms.
L'Oréal has appointed Marc Dicko as SAPMENA Chief Digital and Marketing Officer to oversee digital, eCommerce and marketing across more than 35 markets.
Talabat Kitchens is leveraging AI, data analytics and strategic partnerships to expand cloud kitchen operations and improve food delivery experiences across MENA.
NextEra, backed by LTIMindtree, partners with ServiceNow to drive AI-powered digital transformation across enterprises and governments in the MENA region.
upGrad and ETS launch AI-Ready English in UAE to train 10,000 professionals with English and GenAI fluency, boosting workforce readiness across MENA.