Customer loyalty is moving beyond points and discounts as brands focus on consistent experiences, personalisation, product quality, AI and easier customer journeys.
AI agents are reshaping brand loyalty by making product comparison and switching easier, pushing marketers to rethink personalisation, trust and customer retention.
Starbucks India has appointed Rahul Khona as CTO as the company strengthens digital and technology-led customer engagement.
Loyyal launches Perxii AI, a WhatsApp-based AI agent that helps small businesses manage loyalty programs through simple conversational interactions.
Paytm launches an AI-powered travel assistant and a gold-backed loyalty program, enabling users to redeem reward points for digital gold.
