Google Analytics has added an AI assistant to improve channel grouping, reporting and campaign performance analysis for marketers.
AI-powered synthetic research is helping marketers simulate consumer behaviour, enabling faster insights while raising concerns around accuracy and bias.
NotebookLM is being adopted by marketers to turn internal documents into insights, improving research, content workflows, and decision-making.
An LS Digital report shows 82 percent of Indian consumers prefer AI recommendations, with vernacular engagement delivering a 40 percent lift.
Aionos expands multimodal AI and agent based solutions as its CTO forecasts rapid adoption across healthcare and enterprise sectors.
Oracle launches AI agents within Fusion Applications to enhance financial insights, automate operations, and accelerate enterprise decision-making.
YouScan launches Insights Copilot, an AI tool designed to simplify social data analysis and support marketers with faster, clearer decision-making.
ConnectMind AI unveils a strategy platform powered by synthetic consumers, offering marketers new tools for consumer insights and data-driven decision-making.
PulsePoint introduces HCP Explorer, offering real-time insights on over four million healthcare professionals to improve data-driven engagement strategies.
MarTech experts share why companies struggle to turn data into decisions, stressing culture, interpretation, and human judgment over technology alone.
91% of marketers use or plan to use third-party AI or automated bidding tools driven by efficiency gains though transparency and oversight remain key.
Cardlytics introduces interactive dashboards for real-time insights into consumer spending and campaign performance.
HG Insights launches AI Copilot and Market Analyzer to help B2B revenue teams generate real-time insights, prioritize leads, and streamline go-to-market strategies.
Netcore Cloud unveils 'Insights Agent' to deliver real-time, actionable marketing insights, helping marketers make data-driven decisions and optimize campaigns with advanced analytics.
CMOs are rethinking martech strategies as new HBR research shows low ROI despite rising tech investments. Strategy Shift Seen as Key Fix
