Cardlytics, the leading purchase intelligence platform, has announced the launch of new Customer Insights Dashboards within its Cardlytics Insights Portal, aiming to offer brands and advertisers deeper visibility into consumer spending behavior and more actionable campaign intelligence.
This new suite of dashboards is designed to help marketers make smarter, data-driven decisions by enabling real-time insights into how their campaigns are performing. The update reflects the growing need for transparency, measurement, and personalization in marketing as advertisers navigate an increasingly complex and competitive digital environment.
Enabling Deeper Spend Visibility
At its core, the Cardlytics platform leverages anonymized purchase data from over 186 million bank accounts, providing advertisers with visibility into offline and online spending across categories. The newly released dashboards build on this foundation by offering interactive visualizations that show how different customer segments are engaging with brand campaigns.
According to the company, the dashboards display metrics such as total spend, frequency, recency, category spend, and more—allowing advertisers to identify behavioral patterns and optimize campaigns based on real-world outcomes, not just clicks or impressions.
"With these new dashboards, we are giving our partners the clarity and agility they need to understand campaign effectiveness from end to end," said Farrell Hudzik, EVP of Financial Institutions at Cardlytics, in a press statement. “It’s a step toward more accountable, performance-based marketing.”
From Insights to Action
A key component of the new offering is the ability to filter and segment data based on campaign goals, audience cohorts, and timeframes. This level of granular audience intelligence allows marketers to identify top-performing segments, track customer movement across categories, and refine targeting strategies based on actual purchase outcomes.
Additionally, advertisers can assess incremental sales impact, making it easier to demonstrate return on ad spend (ROAS) and justify marketing investments.
The update arrives at a time when many brands are struggling to tie media spend directly to revenue outcomes. Traditional metrics like impressions and click-through rates (CTR) often fail to tell the full story, especially in a privacy-centric, post-cookie environment. Cardlytics aims to close that gap by aligning media strategies more directly with consumer spending behaviors.
A Competitive Edge for Banks and Brands
The announcement also has implications for Cardlytics' banking partners, many of whom use the platform to offer personalized cash-back rewards and promotions through their mobile apps. By using the new insights dashboards, financial institutions can provide more tailored experiences to users while helping retail advertisers increase engagement and conversion.
“The combination of transaction-based targeting with transparent performance insights is a game-changer,” said Chris Suh, Chief Product Officer at Cardlytics. “Advertisers are no longer in the dark. They can clearly see what’s working, what’s not, and adjust in near real time.”
Cardlytics’ broader product vision centers around closed-loop measurement, allowing brands to measure both online and in-store activity resulting from a campaign. These dashboards play a critical role in that strategy by enhancing feedback loops and supporting ongoing campaign optimization.
Strengthening Position in the Martech Ecosystem
With this launch, Cardlytics continues to carve out its niche in the martech and adtech ecosystems, where first-party data and predictive intelligence are becoming essential tools. The push toward cookieless marketing has only accelerated the demand for platforms that can offer verified, consented data sources with measurable impact.
While many martech solutions still rely on proxies or modeled behaviors, Cardlytics’ approach—using direct transaction data—provides a unique value proposition. The new dashboards are now available to all partners via the Cardlytics Insights Portal, with plans to expand capabilities further in upcoming quarters.
Looking Ahead
As advertisers look to navigate growing consumer expectations and regulatory pressures, tools that provide clarity, measurability, and performance are set to lead the next wave of martech innovation. Cardlytics’ latest release seems well-timed to address these needs, empowering brands to spend smarter and engage more meaningfully.