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AI-Powered Weather Systems to Improve India’s Monsoon Forecasts

  AI-Powered Weather Systems to Improve India’s Monsoon Forecasts

  • by Martech Desk
  • May 13, 2026

India is expanding AI-enabled weather systems to deliver hyper-local forecasts and improve monsoon prediction accuracy across regions.

WISPR AI Promotes AI to Bengaluru Coders

  WISPR AI Turns Bengaluru Traffic into Marketing Space to Reach Coders

  • by Martech Desk
  • Apr 28, 2026

WISPR AI is using autorickshaws in Bengaluru traffic to reach coders and promote its AI tools through a hyperlocal campaign.

American Express to Acquire AI Startup Hyper

  American Express to Acquire AI Startup Hyper to Boost Expense Management

  • by Martech Desk
  • Apr 19, 2026

American Express plans to acquire AI startup Hyper to strengthen its expense management and enterprise financial solutions.

AI-Powered “Dark Targeting”

  AI-Powered “Dark Targeting”: How Hyper-Personal Ads Could Cross Ethical Lines

  • by Anupama Mitra
  • Dec 8, 2025

AI-driven hyper-personal ads are rising in India, raising concerns around privacy, bias and over-targeting as marketers balance performance gains with growing ethical and regulatory scrutiny.

IBM CEO Says Current AI Data Center Economics

  IBM CEO Says Current AI Data Center Economics Are Unsustainable as Costs Continue to Rise

  • by Martech Desk
  • Dec 7, 2025

IBM CEO Arvind Krishna warns that trillion dollar AI data center spending is not sustainable as rising energy and infrastructure costs pressure profitability.

OpenAI, TCS in Advanced Talks on HyperVault AI Infrastructure Partnership

  OpenAI, TCS in Advanced Talks on HyperVault AI Infrastructure Partnership

  • by Martech Desk
  • Dec 5, 2025

OpenAI and TCS advance discussions on a potential HyperVault partnership to support AI compute and enterprise data infrastructure needs.

Why Big Tech Is Failing to Personalise for India’s Billion-User Market

  Why Big Tech Is Failing to Personalise for India’s Billion-User Market

  • by Brij Pahwa
  • Dec 2, 2025

India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.

The AI-Powered Inbox: How Email Marketing Is Really Changing in 2025

  The AI-Powered Inbox: How Email Marketing Is Really Changing in 2025

  • by Anupama Mitra
  • Nov 4, 2025

AI is reshaping email marketing in 2025. From predictive personalization to multilingual automation, Indian brands use AI to deliver relevance with consent, empathy, and precision at scale.

TCS Launches HyperVault Subsidiary to Drive ₹7 Billion AI Data Centre Vision

  TCS Launches HyperVault Subsidiary to Drive ₹7 Billion AI Data Centre Vision

  • by Martech Desk
  • Nov 1, 2025

TCS unveils HyperVault, a new AI data centre subsidiary, to power India’s sovereign data infrastructure and enterprise AI innovation.

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