Sanjay Trehan explores how AI, first-party data, hyper-personalisation and MarTech-AdTech convergence are reshaping modern customer experiences.
TCS' HyperVault plans a 1GW AI data centre campus in Hyderabad, with up to ₹70,000 crore investment and infrastructure for AI companies and hyperscalers.
Meta has become one of Microsoft’s biggest AI customers, reportedly spending hundreds of millions annually and consuming trillions of tokens weekly through Azure.
Vertiv is expanding global manufacturing capacity to meet growing demand for AI-ready data center cooling solutions driven by enterprise and hyperscale AI deployments.
Redwood Materials has raised $550 million to expand its battery energy storage business, targeting the growing power demands of AI data centers.
Eternal has spun off its AI platform Nugget into a dedicated subsidiary, strengthening its push into enterprise AI and customer support software.
HFCL has launched OptiQ AI, a dedicated optical connectivity business targeting AI, cloud and hyperscale data centres as demand for AI infrastructure continues to grow.
Gujarat is set to unveil its first data centre policy, targeting AI, cloud and hyperscale investments with incentives, renewable energy norms and 2 GW capacity goals.
Tata Communications has expanded India-Singapore subsea cable capacity to support rising AI, cloud and enterprise connectivity demand.
India’s data centre pipeline has reached 8.33 GW, driven by AI adoption, cloud growth and rising demand for digital infrastructure.
HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.
AirTrunk plans to invest over $30 billion in India by 2030, building 5GW of data centre capacity to support rising AI and cloud computing demand.
India is expanding AI-enabled weather systems to deliver hyper-local forecasts and improve monsoon prediction accuracy across regions.
WISPR AI is using autorickshaws in Bengaluru traffic to reach coders and promote its AI tools through a hyperlocal campaign.
American Express plans to acquire AI startup Hyper to strengthen its expense management and enterprise financial solutions.
AI-driven hyper-personal ads are rising in India, raising concerns around privacy, bias and over-targeting as marketers balance performance gains with growing ethical and regulatory scrutiny.
IBM CEO Arvind Krishna warns that trillion dollar AI data center spending is not sustainable as rising energy and infrastructure costs pressure profitability.
OpenAI and TCS advance discussions on a potential HyperVault partnership to support AI compute and enterprise data infrastructure needs.
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
AI is reshaping email marketing in 2025. From predictive personalization to multilingual automation, Indian brands use AI to deliver relevance with consent, empathy, and precision at scale.
TCS unveils HyperVault, a new AI data centre subsidiary, to power India’s sovereign data infrastructure and enterprise AI innovation.
