India’s top growth leaders say AI is transforming marketing operations, but human creativity and judgment remain critical for long-term brand success.
AI is helping marketers shift from guesswork to measurable growth through predictive analytics, real-time optimisation, and data-driven decision-making.
OpenAI launches GPT-5, its most advanced AI model yet, with CEO Sam Altman calling India its second-largest market poised to surpass the U.S. in adoption.
Smita Wadhawan joins Constant Contact as Chief Marketing Officer, bringing two decades of experience in brand and growth marketing.