Constant Contact has appointed Smita Wadhawan as its new Chief Marketing Officer (CMO), strengthening its leadership team with a seasoned executive known for scaling SaaS businesses and building data-driven marketing strategies. The move underscores the company’s commitment to accelerating brand growth, customer engagement, and global reach.
Wadhawan will lead all marketing functions at Constant Contact, including brand, product marketing, growth marketing, customer lifecycle, corporate communications, and creative services. Her focus will be on helping small businesses and nonprofits scale through Constant Contact’s expanding suite of digital marketing tools.
A Proven Track Record in Growth-Focused Marketing
Wadhawan brings more than 20 years of experience in marketing and leadership roles across technology and SaaS companies. Before joining Constant Contact, she served as CMO at SimplePractice, a leading platform for health and wellness professionals. During her tenure, she helped scale the company’s go-to-market operations and doubled revenue while overseeing a growing team of marketers and driving measurable acquisition and retention outcomes.
Her previous roles include senior leadership positions at GoDaddy, where she led global marketing for its domain business and managed large-scale acquisition strategies. She also worked with tech giants like PayPal, Intuit, and Visa, where she held various roles in digital marketing, growth strategy, and customer experience.
Throughout her career, Wadhawan has demonstrated a deep understanding of both brand and performance marketing, successfully implementing customer-first strategies powered by AI, analytics, and automation. Her work has spanned B2B, B2C, and platform-based models, making her a versatile marketing leader.
Strategic Growth Vision at Constant Contact
Wadhawan’s appointment comes at a pivotal time for Constant Contact, which has expanded its offerings beyond email marketing into areas like SMS, CRM, social media scheduling, landing pages, and marketing automation. Her arrival is expected to amplify the company’s brand momentum and drive stronger customer engagement across its SMB user base.
Commenting on the appointment, Frank Vella, CEO of Constant Contact, highlighted Wadhawan’s strengths in storytelling, innovation, and people leadership as key assets for the brand. “Smita is an exceptional leader who understands what small businesses and nonprofits need from their marketing platforms. Her ability to connect brand purpose with measurable outcomes will play a critical role in our next phase of growth.”
Wadhawan expressed enthusiasm about her new role, stating, “Constant Contact is an iconic brand with an incredible opportunity to build on its legacy of supporting small businesses. I’m excited to join a talented team and help our customers grow in a rapidly evolving digital world.”
A Thought Leader in Martech and AI-Powered Marketing
Wadhawan is widely recognized for her focus on technology-enabled marketing. She has championed the use of generative AI, predictive analytics, and personalized automation in customer lifecycle marketing. In past roles, she’s helped marketing teams become more agile and data-driven while staying true to human-centric brand messaging.
An advocate for inclusive and ethical marketing practices, she has also contributed to conversations around diversity in leadership and equitable brand representation.
She holds a Bachelor of Science from JNV University and an MBA from the Symbiosis Institute of International Business. Her leadership style is described as collaborative, transparent, and results-oriented.