India’s DPDP Act 2023 introduces strict consent, data retention and breach rules, forcing marketers to rethink how they collect, store and use consumer data.
Brands accelerate first-party data strategies as privacy laws tighten. With cookies fading and DPDP enforcement rising, companies invest in consent-led data, CDPs, and AI-driven personalisation.
India activates the DPDP Act rules, bringing the country’s first real privacy law into force. New regulations mandate explicit consent, strict data governance, and enforceable user rights.
As marketing leaders navigate an evolving landscape, five technologies are shaping the next era of innovation
