AI adoption is accelerating, but scaling it requires less visible investments in governance, security, data readiness, evaluation and organisational alignment.
Dentsu India has launched Dentsu Performance Studio, combining creative strategy, AI-enabled production, media and measurement in Bengaluru.
Royal Air Maroc has appointed Merkle MENA to lead its SEO, content and GEO strategy across traditional search engines and AI-powered discovery platforms.
yuu and dentsu Hong Kong have launched yuu-moji, an AI-powered campaign that turns members' interests and everyday moments into personalised digital identities.
Flipkart Ads launches Saarthi, combining AI-powered campaign intelligence with zero-cost agency support to help sellers manage and optimise advertising.
Dentsu India has elevated Maya Nair to Senior Vice President, strengthening its leadership team as the network expands its integrated marketing and business transformation capabilities.
Dentsu is piloting an AI avatar platform that enables students to co-create with multiple AI models while prioritizing privacy, creativity and human-led learning.
Dentsu has launched an agentic AI platform to automate marketing processes and improve campaign performance across channels.
Bajaj Auto partners VDO.AI and Dentsu India for a DCO powered connected TV campaign promoting Triumph Motorcycles.
The “Prompt Economy” is reshaping marketing as professionals become AI trainers, mastering prompt engineering to drive creativity, governance, and ROI.
India’s ad industry shifts as third-party cookies fade and predictive AI rises, driving privacy-first personalization and reshaping digital marketing strategies.
Dentsu’s new report shows CMOs split on AI in marketing. While adoption is high, leaders stress empathy, creativity, and authenticity as vital to brand success.
