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Tags: Customer-journey

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AI Shopping Assistants vs Influencers

  AI Shopping Assistants vs Influencers: Who Really Decides What We Buy?

  • by Anupama Mitra
  • 1 week ago

AI shopping assistants are reshaping product discovery, but influencers continue to drive trust and inspiration. Here's how both are influencing purchase decisions.

5 Ways AI Agents Replacing Marketing Teams in 2026

  5 Ways AI Agents Are Quietly Replacing Marketing Teams in 2026

  • by Brij Pahwa
  • Apr 23, 2026

AI agents are transforming marketing in 2026 by automating campaigns, personalisation, content, and analytics with measurable ROI impact.

AI Marketing Tools

  AI Marketing Tools That Are Actually Driving ROI in 2026

  • by Anupama Mitra
  • Apr 23, 2026

AI marketing tools in 2026 are shifting from hype to ROI, with brands focusing on productivity, performance, and measurable business outcomes.

Martech

  5 MarTech Strategies That Will Help You Sail Through 2026

  • by Brij Pahwa
  • Mar 17, 2026

Explore five key MarTech strategies for 2026, including AI-native stacks, customer journey orchestration, first-party data, stack simplification, and tech-driven marketing talent.

Why AI Is Deciding Where Indians Travel Next

  Why AI Is Deciding Where Indians Travel Next

  • by Anupama Mitra
  • Feb 6, 2026

AI is reshaping how Indians choose travel destinations, hotels, and flights, with conversational search and AI-driven recommendations redefining visibility for travel brands ahead of 2026.

7 Ways AI is Reshaping Customer Journeys in 2025

  7 Ways AI is Reshaping Customer Journeys in 2025

  • by Anupama Mitra
  • Aug 27, 2025

7 ways AI is transforming customer journeys in 2025, from personalization and agentic workflows to privacy-by-design, with lessons on how brands can balance automation and human oversight.

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