Acer India and Bangladesh Head of Marketing Sooraj Balakrishnan discusses AI search, GEO, personalisation and why consumer understanding must remain human.
AI agents are reshaping brand loyalty by making product comparison and switching easier, pushing marketers to rethink personalisation, trust and customer retention.
Gartner warns that rising volumes of AI-generated content could lead to audience fatigue, pushing marketers to focus more on quality and relevance.
Consumers often prefer AI-generated content in blind tests, but trust and engagement can decline once they learn the content was created by AI.
AI adoption is rising despite growing concerns around hallucinations, misinformation and trust in generative AI systems.
A new report finds visible AI in marketing is four times more likely to erode brand trust than build it, raising concerns for marketers.
As consumers avoid interruption, brands are shifting from push to pull marketing. Here’s how customer-first strategies are powering modern brand growth.
AI adoption in India is rising fast, reshaping daily habits and shopping decisions. This story examines whether AI is empowering consumers or creating new dependencies.
Consumers remain divided on AI chatbots — efficiency and cost drive adoption, but human interaction is still preferred for complex or emotional issues.
