Cannes Lions 2026 proved that while AI dominated conversations, the most impactful work combined technology with human creativity, culture and business transformation.
Publicis will acquire data company LiveRamp for $2.2 billion as the advertising giant accelerates its AI-driven marketing strategy.
A new MMA India study says 85% of marketers are seeing measurable business impact from AI adoption across campaigns and customer engagement.
Publicis Groupe launches an AI development hub in Singapore to accelerate innovation and scale capabilities across the APAC region.
Havas has completed 11 acquisitions to strengthen its AI, commerce, and data capabilities across global markets.
AI is reshaping India’s media planning, boosting efficiency and audience insights while keeping human judgement central. Here’s how agencies and advertisers are adapting.
Coca-Cola’s new AI-created Christmas campaign receives mixed public response, reigniting debate on creativity and authenticity in advertising.
