Rajasthan Royals is using AI across IPL auctions, match analytics, scouting, marketing and ticketing as it expands its data-led approach to cricket operations.
Equiti has launched an AI powered FIFA campaign using generative AI to create football inspired digital content and strengthen fan engagement.
Cannes Lions 2026 Day 3 focuses on AI discovery, creator influence, fandom-driven marketing and the future of brand attention in an algorithm-led world.
Ferrari is using AI-powered tools and interactive experiences to deepen Formula 1 fan engagement through its mobile app.
AI is transforming sports marketing in India from targeted ads and automated highlights to real-time fan engagement reshaping how brands connect with digital-first sports audiences.
