Adobe has become the NHL’s Official Creative, Marketing and AI Partner, bringing GenStudio, Experience Platform and AI tools to fan engagement.
Rajasthan Royals is using AI across IPL auctions, match analytics, scouting, marketing and ticketing as it expands its data-led approach to cricket operations.
Equiti has launched an AI powered FIFA campaign using generative AI to create football inspired digital content and strengthen fan engagement.
Cannes Lions 2026 Day 3 focuses on AI discovery, creator influence, fandom-driven marketing and the future of brand attention in an algorithm-led world.
Ferrari is using AI-powered tools and interactive experiences to deepen Formula 1 fan engagement through its mobile app.
AI is transforming sports marketing in India from targeted ads and automated highlights to real-time fan engagement reshaping how brands connect with digital-first sports audiences.
