India recorded 2.6 AI-linked hires for every role lost, but a widening skills mismatch could put freshers and entry-level workers under pressure, a Nomura report finds.
Indian brands are investing heavily in MarTech and AI platforms, but a widening talent gap is preventing companies from fully using the tools they already own.
The explosion of AI-powered martech tools is increasing pressure on marketers, reshaping roles, widening skills gaps and driving burnout as teams struggle to keep pace.
