PhonePe has rolled out an AI-powered search feature built on Microsoft Foundry to improve user discovery and navigation across its fintech platform.
PhonePe has partnered with OpenAI to integrate ChatGPT into its app, offering AI powered assistance to millions of users across India.
UPI-linked wallets and AI-powered personalization are reshaping loyalty in India, driving seamless rewards, higher engagement, and measurable retention across payments, retail, and services.
