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PhonePe, Myntra and MediBuddy

  PhonePe, Myntra and MediBuddy Turn to Benevolve for AI-Driven Talent Intelligence

  • by Martech Desk
  • 1 week ago

Benevolve is powering AI-driven talent intelligence for PhonePe, Myntra and MediBuddy, helping businesses map skills, manage performance and support workforce planning.

India’s Biggest Brands Are Teaching AI to Speak Local

  India’s Biggest Brands Are Teaching AI to Speak Local

  • by Anupama Mitra
  • Jun 24, 2026

India’s biggest brands are investing in multilingual AI as regional languages, voice interactions and mixed-language communication reshape digital adoption.

PhonePe Introduces AI-Powered Integration Layer

  PhonePe Introduces AI-Powered Integration Layer for Merchants

  • by Martech Desk
  • May 7, 2026

PhonePe launches an AI-powered integration layer to simplify merchant operations, automate workflows, and improve digital business efficiency.

PhonePe Rolls Out AI-Powered Search Built

  PhonePe Rolls Out AI-Powered Search Built on Microsoft Foundry

  • by Martech Desk
  • Feb 23, 2026

PhonePe has rolled out an AI-powered search feature built on Microsoft Foundry to improve user discovery and navigation across its fintech platform.

PhonePe Partners with OpenAI to Integrate ChatGPT for Enhanced In-App Assistance

  PhonePe Partners with OpenAI to Integrate ChatGPT for Enhanced In-App Assistance

  • by Martech Desk
  • Nov 14, 2025

PhonePe has partnered with OpenAI to integrate ChatGPT into its app, offering AI powered assistance to millions of users across India.

Loyalty 2.0: How UPI, Wallets, and AI Are Rewriting Customer Retention

  Loyalty 2.0: How UPI, Wallets, and AI Are Rewriting Customer Retention

  • by Anupama Mitra
  • Sep 15, 2025

UPI-linked wallets and AI-powered personalization are reshaping loyalty in India, driving seamless rewards, higher engagement, and measurable retention across payments, retail, and services.

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