AI is driving brands to bring ad production in-house, enabling faster content creation, lower costs and greater control while reshaping agency relationships.
GCCs are rapidly evolving into in-house marketing, analytics and content hubs for global brands in India.
Persistent Systems has appointed Pratyush P as AVP Marketing, strengthening its leadership team in line with growth plans.
Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.
What a perfect martech stack looks like for large enterprises—key layers, tools, and principles CMOs need to turn complexity into growth.
The explosion of AI-powered martech tools is increasing pressure on marketers, reshaping roles, widening skills gaps and driving burnout as teams struggle to keep pace.
Martech for 2026 report launched: 127 pages covering AI agents, context engineering, automation models, vibe coding, Martech Ops 3.0, and the future of AI-driven marketing workflows.
