India emerges as the key battleground in the global MarTech race as global giants and local SaaS players compete with AI, pricing, and innovation for dominance.
MarTech investments are delivering record ROI in 2024–25, with AI, automation, and CRM integration driving measurable revenue gains, cost savings, and higher campaign efficiency.
Zeta Global will acquire Marigold’s enterprise software business for $325M, strengthening its AI-powered marketing cloud and expanding its enterprise client base.
