JioStar and Google India are integrating AI-powered Google Search into Anupama and Yeh Rishta Kya Kehlata Hai through a multi-platform campaign.
JioStar is expanding AI on JioHotstar with conversational search, personalised content discovery and in app shopping to enhance viewer engagement.
AI is transforming sports marketing in India from targeted ads and automated highlights to real-time fan engagement reshaping how brands connect with digital-first sports audiences.
