ZEE Entertainment appoints former ACKO CMO Ashish Mishra as Chief Marketing Officer to lead its brand, consumer marketing and network-level strategic initiatives.
Warner Bros. has used an AI-generated dog podcast to promote “The End of Oak Street”, bringing generative AI into its marketing campaign ahead of the film’s release.
Netflix says generative AI was used in around 300 titles this year, with the company maintaining that AI supports creators rather than replacing them.
JioStar is expanding AI on JioHotstar with conversational search, personalised content discovery and in app shopping to enhance viewer engagement.
Jodie Foster says AI will influence Hollywood but believes human creativity and authentic storytelling must remain at the heart of filmmaking.
Snap has spun out its AI video unit into a gaming-focused startup, highlighting growing interest in AI-generated content and interactive entertainment.
Tejkarran Singh Bajaj rejoins ZEE5 as Business Head, AI and Innovation, as the platform strengthens its content, technology and growth strategy amid rising OTT competition.
Netflix is expanding its AI strategy with new discovery features designed to help viewers find relevant content more quickly and easily.
ZEE5 has promoted Apoorva Mehandiratta to Vice President Marketing, expanding her leadership role across Hindi and Marathi content portfolios.
LiveOne is expanding its partnership with Tesla while investing further in AI-powered audio experiences and connected car entertainment.
Netflix is reportedly developing an AI-focused studio initiative aimed at supporting short-form content production and digital storytelling.
Sony is expanding AI adoption across PlayStation Studios and platform services to improve gaming operations and development.
Former Sony LIV executive Aman Srivastava has joined Amar Chitra Katha as CEO to lead the brand’s digital and content expansion.
Government introduces 15,000 AI scholarships to build talent across media, gaming, and entertainment sectors in India.
Luma and Wonder Project have launched an AI-powered production studio to streamline content creation and expand storytelling capabilities.
Amazon is planning to use AI technologies across film and television production to manage rising costs and improve efficiency in content creation.
Eloelo Group has elevated Nishant Kumar to Chief Marketing Officer as it sharpens brand, growth and creator-led engagement strategies across its social entertainment platform.
Lyricist Javed Akhtar flags concerns over AI generated deepfake content, highlighting rising risks of digital impersonation and misuse of public figures.
Sony, Warner and Universal sign licensing agreements with AI music startup Klay as Warner also settles its dispute with Udio and plans a licensed AI creation platform.
Netflix appoints Vamsi Murthy as Senior Director and Head of Marketing for India to strengthen its brand and audience strategy in the region.
Tata Play introduces Coco, an AI-augmented puppy mascot, to engage viewers and create a more interactive and personalized entertainment experience.
Explore five everyday areas transformed by AI—from smarter cities to personalized entertainment—on AI Appreciation Day.
