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Tags: Decision-making

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Harvard study Shows AI Outperforms Doctors

  Harvard study Shows AI Outperforms Doctors in Emergency Diagnosis

  • by Martech Desk
  • May 4, 2026

A Harvard trial found AI systems outperforming doctors in emergency triage diagnoses, highlighting the growing role of AI in healthcare.

What the Top 5% of AI Users are Doing Differently in 2026

  What the Top 5% of AI Users are Doing Differently in 2026

  • by Anupama Mitra
  • Apr 15, 2026

A look at how the top 5% of organisations are using AI in 2026, focusing on workflows, data quality, and execution to drive measurable business outcomes.

Martech Strategies

  New Digital Marketing Report Highlights AI’s Growing role in Martech Strategies

  • by Martech Desk
  • Apr 9, 2026

A new Digital Marketing report highlights how AI is reshaping martech, with increased focus on automation, data, and personalisation.

5 MarTech Trends CMOs Can’t Ignore This Year

  5 MarTech Trends CMOs Can’t Ignore This Year

  • by Brij Pahwa
  • Apr 1, 2026

From autonomous marketing systems to predictive measurement, here are five key MarTech trends reshaping how CMOs drive growth, efficiency, and real-time decision-making in 2026.

The Ad Game Is Being Rewritten

  The Ad Game Is Being Rewritten: AI Is Deciding More Than Marketers Realise

  • by Anupama Mitra
  • Mar 19, 2026

AI is reshaping advertising in 2026, shifting control from marketers to automated systems that handle targeting, budgets, and optimisation at scale.

martech webinar

  Why Companies Are Still Struggling to Turn Data into Decisions

  • by Anupama Mitra
  • Aug 25, 2025

MarTech experts share why companies struggle to turn data into decisions, stressing culture, interpretation, and human judgment over technology alone.

Swedish PM sparks backlash for using ChatGPT in official duties

  Swedish PM Faces Backlash After Admitting Use of ChatGPT in Government Decision-Making

  • by Martech Desk
  • Aug 8, 2025

Swedish PM sparks backlash for using ChatGPT in official duties, raising transparency concerns.

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