Martech in 2025 saw AI-native platforms, massive consolidation, first-party data dominance, and rising budgets as brands rethink stacks for performance and efficiency.
Brands accelerate first-party data strategies as privacy laws tighten. With cookies fading and DPDP enforcement rising, companies invest in consent-led data, CDPs, and AI-driven personalisation.
Synthetic data is transforming marketing by enabling AI model training without breaching privacy, helping brands innovate ethically and personalize responsibly in India’s data-regulated era.
The top 10 MarTech myths from AI fears to tool overload and shows how smart, ROI-focused marketers turn tech into real results in 2025.
The next decade in MarTech will be driven by agentic AI, privacy-first data, retail media, composable stacks, and experiment-led measurement — reshaping how brands build, target, and measure growth.
AI is reshaping email marketing in 2025. From predictive personalization to multilingual automation, Indian brands use AI to deliver relevance with consent, empathy, and precision at scale.
AI is transforming marketing in 2025 as Indian brands tackle data gaps, skills, and ethics, blending automation with human creativity to build smarter, transparent, and trusted campaigns.
As privacy laws tighten and cookies vanish, brands shift to server-side tracking to balance compliance, data accuracy, and consumer trust.
Zoho’s homegrown messaging app Arattai rolls out end-to-end encryption, aligning with global security standards and strengthening data privacy for Indian users.
Optable introduces Agentic Collaboration, a new AI-driven framework to enhance automation, privacy, and efficiency in the next era of adtech.
OpenAI has banned accounts linked to Chinese groups after they attempted to use ChatGPT for mass surveillance tool proposals, citing platform misuse concerns.
India’s ad industry shifts as third-party cookies fade and predictive AI rises, driving privacy-first personalization and reshaping digital marketing strategies.
