Italian regulators have ordered Meta to suspend its WhatsApp AI chatbot, citing concerns over data processing, transparency and user consent under EU law.
OpenAI CEO Sam Altman outlines how AI memory could enable more personalised and context-aware interactions, while raising questions around privacy and user control.
AI-driven hyper-personal ads are rising in India, raising concerns around privacy, bias and over-targeting as marketers balance performance gains with growing ethical and regulatory scrutiny.
SAP outlines a unified approach to European AI and cloud sovereignty, focusing on data control, compliance and transparent enterprise adoption.
Martech in 2025 saw AI-native platforms, massive consolidation, first-party data dominance, and rising budgets as brands rethink stacks for performance and efficiency.
Brands accelerate first-party data strategies as privacy laws tighten. With cookies fading and DPDP enforcement rising, companies invest in consent-led data, CDPs, and AI-driven personalisation.
Synthetic data is transforming marketing by enabling AI model training without breaching privacy, helping brands innovate ethically and personalize responsibly in India’s data-regulated era.
The top 10 MarTech myths from AI fears to tool overload and shows how smart, ROI-focused marketers turn tech into real results in 2025.
The next decade in MarTech will be driven by agentic AI, privacy-first data, retail media, composable stacks, and experiment-led measurement — reshaping how brands build, target, and measure growth.
AI is reshaping email marketing in 2025. From predictive personalization to multilingual automation, Indian brands use AI to deliver relevance with consent, empathy, and precision at scale.
AI is transforming marketing in 2025 as Indian brands tackle data gaps, skills, and ethics, blending automation with human creativity to build smarter, transparent, and trusted campaigns.
As privacy laws tighten and cookies vanish, brands shift to server-side tracking to balance compliance, data accuracy, and consumer trust.
Zoho’s homegrown messaging app Arattai rolls out end-to-end encryption, aligning with global security standards and strengthening data privacy for Indian users.
Optable introduces Agentic Collaboration, a new AI-driven framework to enhance automation, privacy, and efficiency in the next era of adtech.
OpenAI has banned accounts linked to Chinese groups after they attempted to use ChatGPT for mass surveillance tool proposals, citing platform misuse concerns.
India’s ad industry shifts as third-party cookies fade and predictive AI rises, driving privacy-first personalization and reshaping digital marketing strategies.
