AI browsers like ChatGPT Atlas and Perplexity Comet are changing how Indians search. Marketers must optimize for answers, not just rankings, through structured content and factual clarity.
OpenAI introduces Atlas, an AI-powered web browser built on ChatGPT to enhance personalized search, summarization, and contextual browsing experiences.
Perplexity launches AI-powered India Finance tab with live BSE/NSE data and hints at a potential tie-up with Zerodha to integrate stock insights into its Comet browser.
Perplexity AI introduces 'Comet', a new feature allowing users to order food using simple text prompts. CEO Aravind Srinivas says it merges search with real-world utility.
Perplexity AI CEO Aravind Srinivas says the company’s new browser ‘Comet’ could automate tasks done by recruiters and executive assistants. Find out how AI is redefining white-collar roles.
