Perplexity AI has expanded its finance vertical into India, offering free, AI-powered access to live stock market data, earnings reports, and cryptocurrency insights. A casual social media exchange between Perplexity CEO Aravind Srinivas and Zerodha co-founder Nikhil Kamath has sparked speculation about a deeper collaboration—potentially embedding Indian market data directly into Perplexity’s AI browser, Comet.
Perplexity Finance: Democratizing Market Intelligence
With the launch of its new Finance tab tailored for India, Perplexity now offers real-time access to data from both the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). Users can explore live stock prices, historical performance, corporate earnings, and market summaries—all without entering a paywall.
Advanced features include natural-language queries, explanations behind price movements, downloadable Excel models, and bull/bear cases for select stocks. Accessible across desktop, mobile web, and apps, this launch is designed to support both casual observers and seasoned investors alike.
In effect, Perplexity is delivering premium financial research—not just insights—with the goal of democratizing access to market information.
From Tweet to Talk: Toward a Zerodha Tie-Up
A single social media post may have set the stage for a game-changing move in India’s AI-financial ecosystem. After a user suggested integrating Indian stock market data in Comet, Srinivas tagged Kamath with “Should we?” Kamath replied enthusiastically, "Absolutely, setting up a call for Monday." This exchange triggered widespread speculation about a strategic partnership.
Such a collaboration, if it materializes, could offer seamless access to live Indian market data directly within the Comet platform—an AI assistant and browser already valued for its real-time insights. With Zerodha’s expansive user base, the partnership has potential to reshape how retail investors interact with markets.
Significance for Retail Investors & the AI Ecosystem
- Enhanced Accessibility
Perplexity’s initiative offers access to tools traditionally locked behind subscription-based terminals. Integrating Zerodha’s ecosystem could streamline investor workflows across platforms—from market discovery to execution.
- AI-Powered Intelligence
Comet combines browsing with AI-driven research. Overlaying it with real-time Indian market data could enable users to ask questions like “Why did Reliance shares dip today?” and receive immediate, intelligent insights.
- Broader Market Reach
Zerodha, with millions of active users, and Perplexity, backed by investors and a global footprint, represent a formidable combination both in fintech and AI—potentially redefining retail trading norms.
- Tech-Driven Democratization
A collaboration amplifies the move toward equitable access—empowering individual investors and small businesses with enterprise-grade analytical tools.
Challenges Along the Way
- Technical Integration
Making data flow smoothly from Zerodha into an AI browser—while preserving speed, accuracy, and interface clarity—requires robust engineering. - Regulatory Compliance
Handling financial information within an AI interface triggers compliance requirements—like accurate disclaimers and usage norms—to protect investors and operations. - Competitive Sensitivities
As a major brokerage, Zerodha must balance its brand neutrality, data protocols, and user privacy in any partnership with an AI-first firm like Perplexity.
What’s Next?
While no formal agreement has been confirmed, market watchers anticipate further developments following the proposed executive call. Pending alignment on integration and business models, the collaboration could roll out as a live feature across Perplexity’s platforms in the months ahead.
Perplexity, valued at billions and seeking global growth, is increasingly focused on localized impact. This initiative exemplifies its vision to bridge real-world data and AI-enabled knowledge flow.