AI is rapidly transforming travel planning, discovery and customer support as travelers increasingly rely on conversational tools and smart recommendations.
MakeMyTrip has upgraded its AI travel assistant Myra with end-to-end booking features to simplify trip planning and customer support.
Google updates AI Mode in Search to include agentic booking for tickets and wellness services, aiming to make AI more action-oriented and accessible globally.
Kayak introduces an AI Mode powered by natural language search and generative AI to help travelers plan, book, and manage trips more intuitively.
Booking.com deploys AI to fight rising online travel fraud, using real-time detection to protect customers and partners while ensuring secure, seamless booking experiences.
Tambourine launches a personalization platform and Reserv Encore booking engine to deliver frictionless, pop-up-free hotel booking experiences for the digital-first hospitality sector.
