Salesforce expands Agentforce through MCP and Slack, allowing external AI assistants to access specialised agents and enterprise tools across business workflows.
How AI is transforming marketing from manual campaign optimisation to self-learning systems through automation, AI agents, real-time insights and continuous decision-making.
MarTechAI Watchlist highlights seven AI tools reshaping search, CRM, creative production, customer engagement and AI visibility for modern marketers.
AI agents are reshaping modern marketing through autonomous campaign management, customer engagement, media buying, analytics, and personalised experiences.
Salesforce reports record Q3 FY26 results driven by AI products Agentforce and Data Cloud and raises its full year revenue forecast.
Salesforce launches Agentforce 360 to embed AI agents into business workflows, integrating with Slack and ChatGPT to boost enterprise productivity.
Salesforce launches Agentforce Vibes, an AI-powered enterprise vibe coding tool that uses natural language prompts to build apps and workflows, expanding its AI-driven developer suite.
Salesforce enters IT service management with an agentic AI platform, challenging ServiceNow by unifying IT workflows, CRM, and automation in its Winter ’26 release.
Seismic and Salesforce launch Aura AI for Agentforce to boost B2B sales efficiency with AI-driven personalization, automation, and decision support.
Salesforce to acquire AI automation firm Regrello to strengthen Agentforce and Slack capabilities, advancing enterprise workflow automation globally.
Cognizant expands partnership with Salesforce to deliver new AI-driven offerings for the Agentforce platform, focusing on enterprise-scale generative AI implementation and industry-specific solutions.
