Semrush launches an official Claude connector, giving marketers direct access to live keyword, backlink, competitor and market intelligence through AI conversations.
HubSpot’s Adarsh Noronha explains how AI, Loop Marketing and human-led strategy can help Indian businesses adapt to fragmented buyer journeys and drive growth.
Ahrefs has launched Letaido, an AI marketing platform that builds tools, dashboards and automations while connecting agents with marketing data and workflows.
Zoom is using creator partnerships to build authority and test whether third-party content can strengthen its visibility across AI-generated search results.
As AI assistants reshape online shopping, brands are shifting focus from Google rankings to AI recommendations, making trust, structured data and credibility critical for visibility.
AI search is reshaping digital discovery. Learn how businesses can improve visibility in ChatGPT, Gemini, Copilot and Perplexity beyond traditional SEO.
SEO.co has launched a free AI prompt library designed to help marketers, SEO professionals and businesses improve content creation and search performance.
Grapes Worldwide has appointed Sanjay Kumar as Director – AI & Growth to lead AI-powered transformation, automation and performance marketing initiatives.
Optimizely has launched a full AEO platform designed to help brands improve visibility and performance across AI-powered search and answer engines.
As AI search evolves into AI action, marketers are shifting focus from AEO to context engineering to help AI systems understand, represent and act on brand information accurately.
HubSpot has launched an AI-powered AEO tool to help businesses optimise content for search, discovery, and AI-driven answer engines.
As AI reduces clicks, AEO and GEO are redefining search visibility. Here’s how brands must optimise for AI-generated answers, structured data, and zero-click discovery.
