WPP Media secures Mastercard’s $180M global media account, strengthening its position in global advertising with a data-driven, unified media strategy.
Stagwell bets big on AI and tech agility to drive growth, outpacing legacy ad giants WPP, Omnicom, and IPG amid industry cutbacks.
The launch comes at a time when the advertising ecosystem is undergoing significant transformation due to stricter privacy regulations and the decline of third-party cookies.
