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SEO vs GEO: What Really Differs and How Marketers Should Respond in 2025

  SEO vs GEO: What Really Differs and How Marketers Should Respond in 2025

  • by Anupama Mitra
  • Nov 4, 2025

As AI reshapes search, marketers must balance SEO for visibility and GEO for inclusion in AI answers. Learn how to optimize for both to stay discoverable and credible in 2025’s search landscape.

SG Partners with Salesforce to Digitise India’s Cricket Equipment Industry

  SG Partners with Salesforce to Digitise India’s Cricket Equipment Industry

  • by Martech Desk
  • Sep 16, 2025

SG partners with Salesforce to digitise India’s cricket equipment industry, bringing AI and cloud technology to modernise manufacturing, retail, and customer engagement.

Google Introduces AI Mode

  Google Introduces AI Mode in India to Enhance Complex Search Queries

  • by Martech Desk
  • Jun 25, 2025

Google rolls out AI Mode in India, offering AI-powered summaries for complex search queries in English and Hindi through Search Labs.

Sourav Dasgupta - Chief Information Officer (CIO) Allcargo

  Allcargo Group Appoints Sourav Dasgupta as CIO to Drive Tech-Led Supply Chain Innovation

  • by Martech Desk
  • Jun 24, 2025

Sourav Dasgupta joins Allcargo Group as CIO to drive digital transformation and data strategy across its global logistics and supply chain operations.

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