Adobe is acquiring Semrush for 1.9 billion dollars to expand its AI powered search and marketing capabilities across its digital experience portfolio.
Semrush rolls out Semrush One, merging traditional SEO tools with AI-search visibility tracking to help marketers adapt to emerging discovery engines.
Semrush introduces AI Visibility Index, a new metric to measure brand performance and visibility in generative AI platforms, reshaping digital discovery strategies for enterprises.
SEMrush expands its platform with AI-powered content and SEO tools to strengthen its position in digital marketing. This aims to streamline workflows and compete with emerging generative AI platforms.