Nykaa has partnered with OpenAI to bring AI-powered product discovery to ChatGPT, expanding how consumers search, explore and shop for beauty products.
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
Nykaa has highlighted challenges in issuing financial guidance as shifting consumer trends and cost pressures impact forecasting, even as the beauty sector shows growth.
AI is transforming beauty marketing with skin analyzers, virtual try-ons and AI estheticians, helping brands deliver personalised routines, improve discovery and boost conversions.
Nykaa launches AI stylist Muse to personalize beauty and fashion shopping, aiming for 50% AI integration by 2025.
