Indian embassies are using AI-generated videos to simplify passport, visa and consular services, making information more accessible for the global Indian diaspora.
Nielsen has launched Ad Intel AI, an AI-powered platform that helps advertisers and agencies turn advertising data into actionable competitive intelligence.
OpenAI has hired Apple Vision Pro hardware executive Paul Meade as it expands its AI hardware team under Jony Ive.
Google Analytics has added an AI assistant to improve channel grouping, reporting and campaign performance analysis for marketers.
Coca-Cola and industry partners are advocating for a new marketing measurement standard as brands seek better accountability across digital channels.
AI is helping marketers shift from guesswork to measurable growth through predictive analytics, real-time optimisation, and data-driven decision-making.
OpenAI has appointed Emmanuel Marill to lead its EMEA expansion as it strengthens its global enterprise strategy.
Google has simplified enhanced conversions in Ads, making it easier for marketers to improve tracking accuracy and campaign measurement.
StrativEra launches multi-channel marketing campaign services to help businesses drive measurable growth through integrated, data-driven customer engagement.
