Semrush launches an official Claude connector, giving marketers direct access to live keyword, backlink, competitor and market intelligence through AI conversations.
Salesforce expands Agentforce through MCP and Slack, allowing external AI assistants to access specialised agents and enterprise tools across business workflows.
Criteo highlights how AI, commerce intelligence and trusted data are reshaping digital commerce in India, with brands using AI to improve cross-channel engagement and measurable growth.
1Password and Anthropic have launched a secure credential access solution that lets Claude AI agents use approved enterprise credentials without exposing sensitive secrets.
Exotel has launched India's first fully agentic AI voice calling capability, enabling AI agents to independently manage customer calls and automate follow-up actions.
TikTok has launched Agentic Hub, a new AI marketplace that helps advertisers automate campaign creation, optimisation and reporting through AI powered advertising tools.
Google has launched an open-source MCP server for Ads API integration, offering developers improved access and LLM-based interaction with advertising data.
Visa launches MCP Server and Agent Toolkit to power secure, AI-driven agentic commerce, enabling developers and businesses to integrate intelligent payment experiences.
Fireflies becomes the first AI meeting tool listed in Anthropic’s Claude MCP directory, marking a major step in enterprise AI adoption for meeting intelligence and productivity.
Fi Money launches MCP Server to enable AI assistants to deliver personalized financial experiences by connecting users' personal finance data.
