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Tags: Martech-trends

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CMOs Bet Big on AI for Growth

  CMOs Bet Big on AI for Growth, but Martech Gaps Stall Adoption: IBM Report

  • by Martech Desk
  • Jul 9, 2025

IBM study reveals 94% of top CMOs see AI as a growth driver, yet only 27% have fully adopted it into marketing workflows due to tech and talent barriers.

X Updates Terms to Prohibit AI Training

  X Updates Terms to Prohibit AI Training on Platform Content

  • by Martech Desk
  • Jun 6, 2025

X updates its terms to block use of tweets and API content for AI model training, marking a strategic move in the evolving data governance landscape.

MarTech

  MarTech revolution: Will marketers worldwide face a job crisis?

  • by Brij Pahwa
  • May 23, 2025

AI, automation, and data analytics tools are transforming how campaigns are created and executed, raising concerns about job security for marketers globally, including in India

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