From AI agents to unified data and responsible AI, these five martech shifts will redefine how marketing strategies are built and executed in 2026.
As AI-led discovery grows, consumers are influencing how brands are described, ranked, and recommended—shifting power from brand messaging to collective user signals and behaviour.
As AI accelerates content creation, brands adopt AI governance systems to stay consistent, culturally safe and on-message at scale.
Martech enters a survival phase in 2026 as AI, privacy rules and budget pressure reshape stacks. Essential tools rise while outdated platforms fade.
IBM study reveals 94% of top CMOs see AI as a growth driver, yet only 27% have fully adopted it into marketing workflows due to tech and talent barriers.
X updates its terms to block use of tweets and API content for AI model training, marking a strategic move in the evolving data governance landscape.
AI, automation, and data analytics tools are transforming how campaigns are created and executed, raising concerns about job security for marketers globally, including in India
