As AI search reshapes discovery, brands need to measure mentions, recommendations, citations, accuracy and share of answer beyond traditional SEO rankings.
Google is upgrading Meridian with agentic AI, brand signals and GeoX to help marketers measure campaigns, audit data and improve marketing mix models.
Circana Adds Google Meridian to Liquid Mix for AI-Powered Marketing Measurement
Coca-Cola and industry partners are advocating for a new marketing measurement standard as brands seek better accountability across digital channels.
