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Tags: Human-creativity

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birlasoft

  SEO Is Changing, but Birlasoft CMO Says Trust Will Still Decide Who Gets Discovered

  • by Brij Pahwa
  • Aug 20, 2026

Birlasoft’s Satinder Juneja discusses composable MarTech stacks, agentic AI, synthetic profiles and why brand trust will remain central to AI-led discoverability.

Is AI Making Marketing Too Efficient and Less Human?

  Is AI Making Marketing Too Efficient and Less Human?

  • by Brij Pahwa
  • Nov 4, 2025

As AI drives marketing efficiency, experts warn against losing the human touch. Learn how top CMOs balance automation with empathy, creativity, and authenticity in 2025’s AI-powered marketing era.

What Makes an Ad Feel Human in the Age of AI

  What Makes an Ad Feel Human in the Age of AI

  • by Anupama Mitra
  • Oct 30, 2025

In the AI era, ads that feel human blend technology with empathy. Indian brands show how emotion, authenticity, and cultural context keep storytelling real.

Dentsu Report Reveals CMOs Divided on AI’s Role

  Dentsu Report Reveals CMOs Divided on AI’s Role, Stress Human Creativity in Marketing

  • by Martech Desk
  • Sep 19, 2025

Dentsu’s new report shows CMOs split on AI in marketing. While adoption is high, leaders stress empathy, creativity, and authenticity as vital to brand success.

How AI Is Supercharging Traditional Marketing?

  "Old Meets New: Why AI Is Making Traditional Marketing Smarter"

  • by Martech Desk
  • Jul 13, 2025

AI is not replacing traditional marketing—it’s enhancing it. Discover how AI tools empower human creativity, personalization, and strategic decision-making.

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