India’s digital ad market surges as brands invest in MarTech and AI. From HUL’s Sangam to Flipkart’s IRIS, marketers fuse data, automation, and creativity to win consumers in 2025.
ZillOut, India’s nightlife AI SaaS platform, raises ₹2.75 crore in seed funding to scale its venue operations, guest intelligence, and expansion across India and Southeast Asia
AI startup Anthropic appoints Bengaluru-born Rahul Patil as CTO, marking a key leadership move as the company scales its global AI ambitions.
Indian brands from HUL to Cadbury are embedding AI into marketing, retail media, and compliance, shaping the new CMO playbook for the country’s MarTech boom.
Wonderful, an AI startup focused on multilingual customer support automation, has raised $34 million in seed funding led by Coatue and Felicis.
Grammarly transitions from grammar checker to agentic AI, aiming to enhance goal-driven communication for 30M+ users.
Tejas Apte, Head of Media and Digital Marketing at HUL, explains how Sangam plays a crucial role in addressing the complexities of India’s diverse market
