Lemma has launched an AI powered platform to transform OOH advertising into a measurable, performance driven channel.
Generative AI is transforming advertising outcomes, but only for brands that rethink workflows, improve inputs, and adopt continuous optimisation across campaigns.
Marketing is shifting from campaign-led to data-built systems, with AI accelerating decision-making, automation, and real-time optimisation—while exposing gaps in data quality and measurement.
0101.Today has appointed Nitika Khanna as Martech Director to strengthen its marketing technology consulting and digital transformation capabilities.
Anteriad appoints Ramkumar Ramdas as Vice President APAC Operations AI to strengthen regional leadership and expand AI driven marketing technology services.
AI-powered martech is reshaping the CMO’s role, from personalization and automation to data-driven growth. Here’s how marketing leaders are adapting.
Indian brands are investing heavily in MarTech and AI platforms, but a widening talent gap is preventing companies from fully using the tools they already own.
A new white paper from EclickTech and Alibaba Cloud highlights how AI will reshape global marketing strategies, data use and customer engagement by 2026.
A growing divide is emerging in Indian marketing as brands with strong AI systems pull ahead of those still relying on manual tools, reshaping talent, performance and competitiveness.
Madison World appoints Vivek Das as Chief Digital Officer to strengthen its AI-driven and digital-first business growth strategy.
MarTech investments are delivering record ROI in 2024–25, with AI, automation, and CRM integration driving measurable revenue gains, cost savings, and higher campaign efficiency.
AI is transforming SEO in India, driving businesses to adopt data-led and automated strategies for improved online visibility and performance.
The global data-driven marketing market is set to reach $181.3B by 2032, with AI driving personalization, customer insights, and compliance-led brand growth.
AI is revolutionizing Out-of-Home advertising with data-driven personalization, real-time content optimization, and mobile retargeting strategies.
IBM study reveals 94% of top CMOs see AI as a growth driver, yet only 27% have fully adopted it into marketing workflows due to tech and talent barriers.
Discover how data-driven insights and AI are reshaping creativity in Indian marketing for personalized, real-time brand storytelling.
Dynamic Creative Optimization (DCO) is gaining adoption as brands seek scalable personalization, improved ROI, and real-time ad relevance across digital platforms.
India’s MarTech sector is growing faster than global averages, projected to hit $94B by 2030 amid rising AI use, digital ad spend, and tech adoption.
