Madison World appoints Vivek Das as Chief Digital Officer to strengthen its AI-driven and digital-first business growth strategy.
MarTech investments are delivering record ROI in 2024–25, with AI, automation, and CRM integration driving measurable revenue gains, cost savings, and higher campaign efficiency.
AI is transforming SEO in India, driving businesses to adopt data-led and automated strategies for improved online visibility and performance.
The global data-driven marketing market is set to reach $181.3B by 2032, with AI driving personalization, customer insights, and compliance-led brand growth.
AI is revolutionizing Out-of-Home advertising with data-driven personalization, real-time content optimization, and mobile retargeting strategies.
IBM study reveals 94% of top CMOs see AI as a growth driver, yet only 27% have fully adopted it into marketing workflows due to tech and talent barriers.
Discover how data-driven insights and AI are reshaping creativity in Indian marketing for personalized, real-time brand storytelling.
Dynamic Creative Optimization (DCO) is gaining adoption as brands seek scalable personalization, improved ROI, and real-time ad relevance across digital platforms.
India’s MarTech sector is growing faster than global averages, projected to hit $94B by 2030 amid rising AI use, digital ad spend, and tech adoption.
