Dark data is costing marketers billions. In 2025, brands are racing to unlock unused customer information to drive revenue, efficiency, and stronger customer experiences.
Bloomreach and Snowflake team up to unify customer data and enable AI-driven activation for real-time marketing personalization.
Klaviyo unveils AI-powered tools to enhance omnichannel marketing, boosting creative efficiency, personalization, and predictive audience engagement.
With AI transforming personalization strategies, marketers are taking a fresh look at third-party data—this time with a sharper focus on quality, compliance, and contextual insights.
