Brands accelerate first-party data strategies as privacy laws tighten. With cookies fading and DPDP enforcement rising, companies invest in consent-led data, CDPs, and AI-driven personalisation.
Rokt and mParticle introduce a hybrid customer data platform on Snowflake AI Data Cloud to help enterprises unify data and deliver personalized experiences.
LiveRamp launches agentic AI tools to enhance marketing automation with orchestration, segmentation, and search, aiming to boost personalization and efficiency.
AI in martech is shifting from copilots to doers, reshaping stacks, content, and retention strategies while demanding guardrails and human oversight.
Dark data is costing marketers billions. In 2025, brands are racing to unlock unused customer information to drive revenue, efficiency, and stronger customer experiences.
Bloomreach and Snowflake team up to unify customer data and enable AI-driven activation for real-time marketing personalization.
Klaviyo unveils AI-powered tools to enhance omnichannel marketing, boosting creative efficiency, personalization, and predictive audience engagement.
With AI transforming personalization strategies, marketers are taking a fresh look at third-party data—this time with a sharper focus on quality, compliance, and contextual insights.
