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Tags: Crm-automation

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Confused About AI Tools?

  Confused About AI Tools? Here’s What Beginner Marketers Should Actually Use in 2026

  • by Anupama Mitra
  • Feb 27, 2026

Overwhelmed by AI tools? Here’s a practical 2026 guide for beginner marketers on what AI tools to use, from writing and design to ads, CRM, analytics, and compliance.

Meet the AI Sales Agent: The New Seller Quietly Running Your Funnel in 2026

  Meet the AI Sales Agent: The New Seller Quietly Running Your Funnel in 2026

  • by Anupama Mitra
  • Feb 22, 2026

AI sales agents are reshaping funnels in 2026, automating qualification, outreach and CRM tasks while supporting human sellers at scale.

How Martech is Proving Its Worth: Measurable ROI in 2024–25

  The Great Martech Payback: Are CMOs Finally Seeing Results?

  • by Brij Pahwa
  • Nov 11, 2025

MarTech investments are delivering record ROI in 2024–25, with AI, automation, and CRM integration driving measurable revenue gains, cost savings, and higher campaign efficiency.

Marketing Is Quietly Being Rewritten by Agentic AI

  Marketing Is Quietly Being Rewritten by Agentic AI

  • by Brij Pahwa
  • Sep 10, 2025

Agentic AI is quietly reshaping Indian marketing, powering CRM, WhatsApp bots, and campaign automation while human oversight remains crucial for trust and creativity.

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