Indian brands allocate 15–25% of marketing budgets to the creator economy, with IIGC highlighting long-term partnerships, consumer trust and measurable business outcomes.
Meta is expanding its creator marketing tools with AI-assisted discovery, new APIs, Partnership Ads and Instagram Live video advertising.
Unilever used AI forecasting, content technology and digital infrastructure to coordinate its FIFA World Cup 2026 activation across more than 120 markets.
Zoom is using creator partnerships to build authority and test whether third-party content can strengthen its visibility across AI-generated search results.
iCubesWire has launched iQ, a conversational AI platform that helps brands discover creators, analyse campaign performance and simplify creator marketing intelligence.
YouTube introduces AI powered discovery tools in its Creator Marketing Hub to help brands identify and collaborate with creators.
