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Tags: Conversational-commerce

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Etsy Launches Native ChatGPT App for AI Shopping Experience

  Etsy Launches Native ChatGPT App for AI Shopping Experience

  • by Martech Desk
  • 1 week ago

Etsy launches a native ChatGPT app to enhance AI-powered shopping, product discovery, and conversational commerce experiences.

Swiggy Introduces ChatGPT-Based Food Ordering Experience

  Swiggy Introduces ChatGPT-Based Food Ordering Experience

  • by Martech Desk
  • Jan 28, 2026

Swiggy has introduced a new feature that allows users to place food orders directly through ChatGPT, marking a step forward in conversational commerce and AI-led user experiences.

The Rise of “Shadow Funnels” in Private Chats

  The Rise of “Shadow Funnels” in Private Chats

  • by Anupama Mitra
  • Dec 29, 2025

Indian brands are increasingly driving discovery and conversion through WhatsApp and Instagram DMs, creating “shadow funnels” that operate outside traditional websites and analytics.

How AI Is Powering India’s Small Business Marketing Revolution

  Smarter, Faster, Cheaper: How AI Is Powering India’s Small Business Marketing Revolution

  • by Anupama Mitra
  • Nov 9, 2025

AI is transforming India’s small business marketing by making advertising smarter, content faster, and customer engagement more personal without large budgets.

AI in E-Commerce: Growth, Conversions, and Challenges

  AI in E-Commerce: Growth, Conversions, and Challenges

  • by Anupama Mitra
  • Nov 3, 2025

AI is reshaping India’s e-commerce ecosystem by driving personalization, predictive logistics, and conversational commerce while creating new challenges in data, trust, and talent.

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