Shopee is partnering with OpenAI to integrate ChatGPT Shopping, bringing AI-powered product discovery and recommendations to users.
Nykaa has partnered with OpenAI to bring AI-powered product discovery to ChatGPT, expanding how consumers search, explore and shop for beauty products.
Pine Labs has launched P3P, an AI-powered payment protocol designed to simplify UPI transactions and improve digital payment experiences.
Visa has integrated its payment network with ChatGPT, enabling AI-assisted shopping and bringing conversational commerce closer to mainstream adoption.
Meta has launched its AI agent for WhatsApp Business globally, enabling companies to automate customer interactions and support business growth.
Etsy launches a native ChatGPT app to enhance AI-powered shopping, product discovery, and conversational commerce experiences.
Swiggy has introduced a new feature that allows users to place food orders directly through ChatGPT, marking a step forward in conversational commerce and AI-led user experiences.
Indian brands are increasingly driving discovery and conversion through WhatsApp and Instagram DMs, creating “shadow funnels” that operate outside traditional websites and analytics.
AI is transforming India’s small business marketing by making advertising smarter, content faster, and customer engagement more personal without large budgets.
AI is reshaping India’s e-commerce ecosystem by driving personalization, predictive logistics, and conversational commerce while creating new challenges in data, trust, and talent.
