Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Moon Beverages Ltd. has appointed Swapnasarit Singh as Chief Information Officer to lead its IT strategy and digital transformation across manufacturing and distribution operations.
Coca-Cola is expanding its use of AI in marketing as price-led growth moderates, focusing on personalised engagement and improved campaign performance.
Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher engagement and sales
Coca-Cola’s new AI-created Christmas campaign receives mixed public response, reigniting debate on creativity and authenticity in advertising.
