JLL's Adelise Ashdown says AI should drive better marketing, not just faster execution, arguing that empathy, trust and brand distinctiveness will remain the strongest competitive advantages.
Olaplex CEO Amanda Baldwin explains why AI will amplify trust, brand distinctiveness and human creativity, making curiosity the defining skill for marketers in an AI-first era.
Cannes Lions 2026 proved that while AI dominated conversations, the most impactful work combined technology with human creativity, culture and business transformation.
Microsoft Advertising's Paul Longo explains how AI agents, AI discovery and human creativity are reshaping brand visibility, marketing and consumer decision-making.
Richard Edelman discusses AI search, earned media, trust, brand credibility and why marketers can no longer rely solely on paid visibility.
Nestlé Canada CMO Tracey Cooke discusses AI, brand distinctiveness, creativity, cultural relevance and why human judgment remains essential in modern marketing.
Cannes Lions 2026 Day 3 focuses on AI discovery, creator influence, fandom-driven marketing and the future of brand attention in an algorithm-led world.
Snapchat’s Kate Bird says the future of social media lies in connection, community and participation, not passive scrolling or automation alone.
Cannes Lions 2026 Day 2 spotlights AI, creators and marketing transformation as brands rethink creativity, discovery and growth in an AI-led era.
At Cannes Lions 2026, PrismaIQ’s Carol Castillo-Frucher says marketers need cultural intelligence, human judgment and better data to use AI effectively.
Cannes Lions 2026 opens with AI, creators, brand creativity and marketing effectiveness shaping conversations across the Palais and Croisette.
Cannes Lions 2026 turns the French Riviera city into a global hub for creativity, marketing, media, technology and industry networking.
From agentic AI to trust and AI discovery, five major debates at Cannes Lions 2026 could shape the future of marketing, creativity and consumer engagement.
Cannes Lions 2026 may mark AI’s shift from content creation to agentic systems, as marketers explore how AI can orchestrate growth, personalization and customer experiences.
