Semrush rolls out Semrush One, merging traditional SEO tools with AI-search visibility tracking to help marketers adapt to emerging discovery engines.
Adobe introduces LLM Optimizer, a new tool designed to enhance brand visibility across AI-powered chat and search platforms through data-driven optimization.
AI-driven search is changing SEO. With zero-click results and generative overviews on the rise, brands must adapt by focusing on structured data and content trustworthiness.
