Zoom is using creator partnerships to build authority and test whether third-party content can strengthen its visibility across AI-generated search results.
Jellyfish has expanded its Share of Model platform with AI-powered ad optimisation to help brands improve campaign performance and visibility across AI-driven discovery.
AI search is changing brand discovery. Learn how the four Ps of Presence, Parsability, Proof and Performance can help brands improve visibility across ChatGPT, Gemini and Google AI.
A new Meltwater study finds LinkedIn is emerging as a major source of visibility in AI-powered search results, reshaping brand content strategies.
A new study finds 81% of brands cited by ChatGPT do not appear on Google's first page, signaling shifts in how consumers discover brands online.
Semrush rolls out Semrush One, merging traditional SEO tools with AI-search visibility tracking to help marketers adapt to emerging discovery engines.
Adobe introduces LLM Optimizer, a new tool designed to enhance brand visibility across AI-powered chat and search platforms through data-driven optimization.
AI-driven search is changing SEO. With zero-click results and generative overviews on the rise, brands must adapt by focusing on structured data and content trustworthiness.
