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Martech

  Martech Magic: How Coca-Cola, Netflix and Others Are Turning Data into Dollars

  • by Brij Pahwa
  • Nov 18, 2025

Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher engagement and sales

BMW partners with Amazon to integrate Alexa-powered AI voice assistant in new vehicles

  BMW partners with Amazon to integrate Alexa-powered AI voice assistant in new vehicles

  • by Martech Desk
  • Nov 9, 2025

BMW to launch next-generation in-car AI powered by Amazon Alexa, enhancing voice control, personalization, and driver experience.

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