Aditya Birla Fashion is evaluating PointAI’s one-second AI virtual try-on and Fashion Advisor technology for potential use across its retail network.
Reliance Retail has acquired Furrl’s AI Styling Engine and commerce app to strengthen personalised fashion discovery across its digital and omni-channel platforms.
IKEA has redeployed 8,500 call centre employees into new roles after AI automated routine customer service tasks, focusing on reskilling rather than job cuts.
Vijay Sales has appointed Ranjit Satyanath as Chief Information Officer to lead its digital transformation, IT strategy and technology innovation.
Myntra says generative AI has reduced product launch timelines by 40%, while speeding up seller onboarding, catalogue creation and personalised shopping.
AI-generated product descriptions are creating accuracy issues on e-commerce platforms, raising concerns around consumer trust, misleading claims and the need for stronger human oversight.
Zepto Cafe has introduced AI-powered ordering, allowing customers to place food orders using AI models as part of its push toward faster and more intuitive commerce.
Generative AI is transforming India’s restaurant marketing with personalised discovery, automated journeys, smarter campaigns and 24/7 customer engagement.
AI is reshaping Indian retail with autonomous journeys across discovery, service, logistics, and stores, blending automation with human experience.
Wipro to drive HanesBrands’ IT 2.0 transformation using GenAI and cloud technologies to enhance efficiency, automation, and digital innovation.
Cart.com appoints Arjun Sainath as Chief Technology Officer to strengthen its AI-driven commerce infrastructure and accelerate digital transformation initiatives.
