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Tags: Ai-adoption

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Global Martech Market Projected to Near $2.4 Trillion by 2033

  Global Martech Market Projected to Near $2.4 Trillion by 2033

  • by Martech Desk
  • 3 days ago

The global martech market is projected to reach nearly $2.4 trillion by 2033, driven by AI adoption, data analytics, and digital transformation across industries.

DBS Expands GenAI Programme

  DBS Expands GenAI Programme to Accelerate SME Adoption

  • by Martech Desk
  • 4 days ago

DBS has expanded its GenAI programme to help SMEs accelerate AI adoption and digital transformation.

Infosys and OpenAI Collaborate

  Infosys and OpenAI Collaborate to Scale Enterprise AI Transformation

  • by Martech Desk
  • 1 week ago

Infosys has partnered with OpenAI to help enterprises accelerate AI adoption and unlock business value at scale.

Indian Government Pushes AI-Led Transformation in Agriculture

  Indian Government Pushes AI-Led Transformation in Agriculture

  • by Martech Desk
  • 1 week ago

India is looking to leverage AI to transform agriculture, improve productivity, and drive the next phase of sector growth.

What the Top 5% of AI Users are Doing Differently in 2026

  What the Top 5% of AI Users are Doing Differently in 2026

  • by Anupama Mitra
  • Apr 15, 2026

A look at how the top 5% of organisations are using AI in 2026, focusing on workflows, data quality, and execution to drive measurable business outcomes.

Christian Klein Signals Tough Transition

  Christian Klein Signals Tough Transition as SAP Pushes AI Adoption

  • by Martech Desk
  • Apr 13, 2026

SAP CEO Christian Klein warns that the company’s AI transition could be as challenging as its earlier move to the cloud.

IKEA

  IKEA Uses AI to Streamline Operations, Avoid Layoffs and Unlock New Revenue

  • by Martech Desk
  • Apr 5, 2026

IKEA is using AI to automate routine work, avoid layoffs, and explore new revenue opportunities across its global operations.

HubSpot Research: 73% of Indian Businesses Embrace Hybrid Human-AI Teams for Growth

  HubSpot Research: 73% of Indian Businesses Embrace Hybrid Human-AI Teams for Growth

  • by Martech Desk
  • Mar 31, 2026

HubSpot research reveals that 73% of Indian businesses are adopting hybrid human-AI teams to drive growth, despite challenges like data integration, legacy systems, and trust in AI.

Cyberclick and HubSpot Host London Event

  Cyberclick and HubSpot Host London Event on AI Driven CRM Future

  • by Martech Desk
  • Mar 24, 2026

Cyberclick and HubSpot hosted a London event to explore how AI is shaping the future of CRM and customer engagement.

Jasjeet Sekhon, Chief Strategy Officer, DeepMind

  DeepMind Names Jasjeet Sekhon Chief Strategy Officer

  • by Martech Desk
  • Mar 24, 2026

Jasjeet Sekhon joins Google DeepMind as Chief Strategy Officer, strengthening leadership as the company scales its AI ambitions.

The Future of Work Is Here. The Question Is Who Adapts Faster

  The Future of Work Is Here. The Question Is Who Adapts Faster

  • by Anupama Mitra
  • Feb 14, 2026

Generative AI is reshaping India’s workforce, transforming jobs, skills, and productivity while raising urgent questions around reskilling, inequality, and the future of employment.

Accenture CEO Julie Sweet Urges CEOs to Lead AI Adoption Within Three Years

  Accenture CEO Julie Sweet Urges CEOs to Lead AI Adoption Within Three Years

  • by Martech Desk
  • Jan 26, 2026

Accenture CEO Julie Sweet says companies should be able to demonstrate measurable AI transformation stressing the need for leadership-level understanding of artificial intelligence.

Netskope Research Highlights Infrastructure Strain From Enterprise AI Use

  Netskope Research Highlights Infrastructure Strain From Enterprise AI Use

  • by Martech Desk
  • Jan 22, 2026

Netskope research finds AI adoption is increasing pressure on enterprise IT infrastructure, with legacy systems struggling to meet performance, resilience, and security demands.

AI Led Transformation Triggers Job Cuts Across India’s Media and Advertising Sector

  AI Led Transformation Triggers Job Cuts Across India’s Media and Advertising Sector

  • by Martech Desk
  • Jan 4, 2026

India’s media and advertising sector has seen over 1,000 job cuts as artificial intelligence reshapes workflows, roles and business priorities.

AI Adoption in European Banking Raises Workforce Transition Concerns

  AI Adoption in European Banking Raises Workforce Transition Concerns

  • by Martech Desk
  • Jan 3, 2026

Artificial intelligence adoption across European banks could place nearly 200,000 roles at risk by 2030 as institutions accelerate automation and digital transformation.

The New Marketing Class Divide: AI Haves vs AI Have Nots

  The New Marketing Class Divide: AI Haves vs AI Have Nots

  • by Anupama Mitra
  • Dec 12, 2025

A growing divide is emerging in Indian marketing as brands with strong AI systems pull ahead of those still relying on manual tools, reshaping talent, performance and competitiveness.

Aionos Expands Multimodal AI Solutions as CTO Predicts Major Shift in Healthcare

  Aionos Expands Multimodal AI Solutions as CTO Predicts Major Shift in Healthcare

  • by Martech Desk
  • Dec 7, 2025

Aionos expands multimodal AI and agent based solutions as its CTO forecasts rapid adoption across healthcare and enterprise sectors.

Salesforce India Reports 47 Percent FY25 Revenue Growth because of Agentic AI Strategy

  Salesforce India Reports 47 Percent FY25 Revenue Growth because of Agentic AI Strategy

  • by Martech Desk
  • Nov 26, 2025

Salesforce India records 47 percent FY25 revenue growth and increases focus on agentic AI transformation across enterprise customers.

IndiaAI Chief Flags Risks to IT Workforce from Rapid Growth of AI Coding Tools

  IndiaAI Chief Flags Risks to IT Workforce from Rapid Growth of AI Coding Tools

  • by Martech Desk
  • Nov 21, 2025

IndiaAI CEO Sanjay Kumar says AI coding tools from OpenAI and Google could impact India’s IT workforce as automation accelerates routine development tasks.

Infosys Launches AI First Model to Transform GCCs Into Global Innovation Hubs

  Infosys Launches AI First Model to Transform GCCs Into Global Innovation Hubs

  • by Martech Desk
  • Nov 19, 2025

Infosys unveils an AI First model for Global Capability Centers aimed at accelerating innovation, automation and enterprise wide transformation for global organisations.

9 in 10 Indian SMBs now bet on AI - with Tier-2 cities taking the lead: LinkedIn Study

  9 in 10 Indian SMBs now bet on AI - with Tier-2 cities taking the lead: LinkedIn Study

  • by Martech Desk
  • Nov 13, 2025

AI adoption among Indian SMBs surges as 9 in 10 businesses invest in automation, analytics, hiring tools, and marketing tech, led by fast-growing Tier-2 cities.

OpenAI hits the 1 million business-customer milestone

  OpenAI hits the 1 million business-customer milestone

  • by Martech Desk
  • Nov 7, 2025

OpenAI announces that over 1 million paying business customers are now using its platform, marking its fastest enterprise growth to date.

AI Adoption Among Clinicians in India Triples in a Year

  AI Adoption Among Clinicians in India Triples in a Year, Reaching 40%

  • by Martech Desk
  • Oct 3, 2025

AI use among Indian clinicians has tripled in a year, with 40% now adopting tools for diagnosis and workflows, though institutional gaps and training remain key challenges.

Splunk’s Hao Yang on the Next Phase of Enterprise AI Adoption

  Splunk’s Hao Yang on the Next Phase of Enterprise AI Adoption

  • by Martech Desk
  • Sep 15, 2025

Splunk’s Hao Yang outlines how enterprises are moving from AI pilots to large-scale adoption, stressing trust, ROI, and governance as key to the next phase of enterprise AI.

Indian Brands in AI Adoption for Marketing

  The India Play: How Indian Brands Are Adopting AI in Marketing

  • by Anupama Mitra
  • Jun 24, 2025

Indian brands are rapidly integrating AI to personalize campaigns, optimize workflows, and reshape customer engagement across sectors in India’s growing Martech scene.

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