BCG finds LLM search reaches 22% of purchase journeys in India and influences final brand choice among 65% of consumers who use it.
Google is testing direct Flipkart purchases through Gemini and AI Mode in India, allowing select users to move from AI-powered product discovery to checkout.
NPCI is reportedly developing a framework that could allow AI agents to make limited UPI payments under user-defined rules, spending limits and safeguards.
AI MarTech firm Tec-Do raises fresh funding led by Huatai-General Atlantic to expand its Navos multi-agent platform, AI models and Agentic Commerce push.
Criteo highlights how AI, commerce intelligence and trusted data are reshaping digital commerce in India, with brands using AI to improve cross-channel engagement and measurable growth.
L'Oréal is expanding AI across content creation, media investment and beauty discovery as it adapts its marketing strategy to changing consumer behaviour.
SAP and Google Cloud are expanding their AI partnership to bring multi-agent systems into commerce, marketing and customer engagement.
TCS and Rezolve Ai have announced a partnership to scale agentic commerce solutions and AI-powered shopping experiences globally.
Shoplazza has adopted an agentic commerce architecture to enable AI driven e-commerce operations, allowing businesses to automate workflows and enhance customer engagement.
OpenAI partners with Pine Labs to build agentic commerce in India by embedding AI agents into payment systems, enabling autonomous commerce tasks.
Cloudflare teams up with Visa, Mastercard, and American Express to develop secure AI agent protocols for the next generation of digital commerce.
Visa launches MCP Server and Agent Toolkit to power secure, AI-driven agentic commerce, enabling developers and businesses to integrate intelligent payment experiences.
