Meta’s AI-first advertising push is shifting paid social teams away from manual campaign controls towards creative strategy, data quality and measurement.
Gartner predicts over 70% of global advertising spend will flow through AI-powered self-serve platforms by 2028, reshaping digital marketing and media buying.
Meta has launched Muse Image, its first in-house AI image generation model, bringing advanced image creation and editing capabilities across Meta AI, Instagram and WhatsApp.
Lockton India introduces LocktonThrive, an AI-powered employee wellbeing platform developed with AdvantageClub.ai to enhance corporate health and engagement strategies.
Google introduces Gemini Advantage to integrate generative AI across its marketing and advertising platforms.
AI is transforming performance marketing from manual optimisation to automated decision systems. Here’s how privacy, programmatic growth, and budget pressure are reshaping the rules.
Marketing automation platforms are evolving into decision engines, reshaping media buying, CRM, and customer engagement across India’s rapidly digitising marketing ecosystem.
Meta expands its Advantage+ AI tools to help advertisers auto-generate tailored creative variations across Facebook and Instagram, speeding up ad production and optimisation.
Agentic AI is reshaping marketing by autonomously managing ad spend, boosting efficiency, and raising new challenges around trust, transparency, and sustainability.
